Putting Talent & Innovation into Action

What is Kerisma?

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About Keri Singer
People are Listening to What “Kerisays”

“The web and technology can provide communication tools, but we should not neglect personable experiences that result in creating certain moods and emotions. We need to learn from those encounters in person and see how to best translate them online. We should keep those experiences genuine, creative, engaging and fun! The companies and the individuals that find the right balance between the virtual and the real world will become the true leaders in my mind.”– Keri Singer

Keri SingerSome may say they are in the business of SaaS (Software-as-a-Service). I like to say that I have the “Sass” to attract others whether for professional growth, to engage audiences, or discover new business opportunities. I hope others will contribute their own personal “Sass” or “Kerisma” on this site and share their experiences. I look forward to this blog to be a way to connect, enrich, educate and enlighten others of all ages.

 Twitter: @ Kerisays

© 2008 – 2012 Kerisma is copy written by Keri Singer and is a Kerisays Inc. production. All Rights Reserved.

Written by kerisinger

October 21, 2008 at 1:17 am

We Will Always Be Boston Strong

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THE BOSTON MARATHON 2013 and Today’s Anniversary

Boston Strong Never Forget

We Will Always Be Boston Strong

Today is the anniversary of that day Boston was shocked with fear and shook from two terrible bombs that had exploded on Boylston street. It’s one of those days you’ll NEVER FORGET. Where you were when you heard the news. NEVER FORGET the people who died and who were injured. NEVER FORGET who you were concerned about at the race and each day. NEVER FORGET how much love, compassion and BOSTON STRONG we stood, still stand and nothing will kill our spirit! NEVER FORGET how susceptible we are to harm, danger and death in a blink of an eye. NEVER FORGET sharing and appreciating those special moments with the ones we love and who love us back. NEVER FORGET the fun, the memories, and marathon parties of years past.

NEVER FORGET the fear and sorrow that hit our hometown. NEVER FORGET the cheers from the #RED SOX WORLD SERIES CHAMPIONS.

Life and good people are a gift to be treasured. Treat them well with respect, love and embrace them forever. NEVER FORGET THAT!

Sir Richard Branson: An Inspiration To All Of Us

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“You don’t learn to walk by following rules. You learn by doing, and by falling over.”
Sir Richard Branson

Sir Richard Branson

Sir Richard Branson: One of the Most Influential Leaders

Sir Richard Branson has always been an inspiration to me with his ability to strive for success, fail and continue to rise above the rest. A high school dropout, he was determined to put forth his ideas into business and create a magazine publication called the Student. Ironically, he has always been a student with each new venture and never had any trepidation to dive into a new opportunity. He is a true inspiration to all of us. It’s easy to give up when things are hard but we have to keep chasing dreams.”

Richard is an influential leader willing to stand up to a challenge, coach and listen to his team, while he takes full responsibility for his actions. He isn’t an engineer or inventor such as Steve Jobs, Bill Gates, or Mark Zuckerberg. Yet, Sir Richard Branson predicted a new opportunity in the market to create better customer service with a competitive advantage. Following the launch of his magazine, he created a mail order record company called Virgin to fund the publication. This lead to the Virgin Group that later launched the success of Virgin Records.

Sir Richard Branson realizes the importance of his employees and offers guidance and support to his teams across the globe. He takes pride in his work, but on many occasions he is willing to give up control, as well as sell his businesses. It says a lot about one who is able to delegate for the future success of the company. In fact, Sir Branson is very passionate about music and was very apprehensive about selling Virgin Records. However, this helped him to dedicate the time to create his next venture called Virgin Atlantic. He decided to innovate the transatlantic travel experience with cheaper flights and became the first airline to offer in-flight entertainment. Branson never followed the crowd, but rather became a leader of the pack, as he defied the standards of the industries and believed in his team to guide him onto the next adventure.

Branson is a leader of over 200 companies and continues to enter unchartered waters by hiring professionals and cultivating their talents. “Shape the business around the people. If a flower is watered, it flourishes. If not, it shrivels up and dies.” It’s unfortunate in these tough economic times that companies have put much strain on their employees. They are being overworked and underpaid with limited resources. Today is a significant time to invest in human capital and it’s important for one to take a subjective approach to identify the strengths and weakness to make an effort to empower employees by providing the proper training and resources. On many occasions, Branson has valued his employees’ contributions and allowed them to flourish.  He is focused on empowering his staff to shape the organization, as well as create harmony among the people working for the company. It’s important for more organizations to follow his example to improve cost and time efficiencies, training, customer service, audience engagement and employee morale. Today, many professionals aren’t being valued for their hard efforts. This can lead to a breakdown of productivity in the workforce and poor customer relations. Additionally, many professionals are lacking the skills to remain competitive. It’s important for employers to adhere to new educational policies and procedures, as well as recognize the transferrable skills of others to apply on the job.

Today, Sir Richard Branson is a billionaire and recognized as a well-respected businessman. He has always remained humble and continues to give back to the community. Recently, he launched Virgin HealthMiles, an organization to partner with employers to incentivize their employees to live a healthier way of life. Richard Branson is one to never give up on his dreams no matter how difficult the challenge. He literally shoots for the moon establishing a company called Virgin Galactic to host trips for passengers to become astronauts and gain experience into outer space. He is one entrepreneur that continues to beat the odds and truly amazes others and myself as an influential leader.

Source of Branson’s Quotes: Richard Branson’s (CEO Virgin) management style and CIOs, 24, 2011)

Financial Aid Options in the US for International Students

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I was accepted into school! Now what?

You have just received noticed that your school of choice has accepted you. You’re ready to pack your bags and head off on your adventure into a new world of academic studies abroad. It’s time for a celebration! HOLD ON. The first semester tuition is $10,0000! That doesn’t include housing, transportation, or textbooks. Now you’re questioning your decision and wondering how to make your dreams of studying in the US a reality.

America is known as the “land of opportunity,” but the reality is that everything comes with a price. International students have a high price to pay if they don’t have the proper funds, eligibility for scholarships, or know how to figure out how to pay for additional expenses. Exploring a different country is appealing, and it can be rewarding meeting others from across the globe. Finding the proper financial assistance can be an overwhelming task when there are few monetary resources and a small network to pull together funds.

How am I going to afford to pay my bills?
Are there any scholarships available to international students?
How can I save money?
What resources are available to international students on campus?

According to, in the last year over 670,000 international students came to the USA to study at universities and colleges.” As more students pursue undergraduate, graduate, or post-doctorate programs in the United States, many are asking questions pertaining to financial aid, housing, Visa status, taxes, and more to make their educational experiences possible.

Early on, make sure to consider the financial aid process after you identified your school of choice and your area of study. There are many deadlines in place to ensure that you are eligible for assistance. You don’t want wait to get into school and realize later you’re stuck with no way to fund your education and make your experience worthwhile. It’s very important to budget yourself while on campus.

Are there different means available for funding to international students?
Some useful tips, suggestions and other websites for more information:

U.S. College or University Scholarship: You might be eligible based on need, nationality, or areas of study for a financial support. Check out the International Student Insurance website for additional scholarship listings, or your college’s website.

Assistantship – As a participating student you can apply and potentially be awarded an assistantship. It’s very competitive with other international and American students to earn this type of financial support while working with a professor or specific department. Some fees are waived or you can be paid a stipend towards your tuition. Apply early and learn of these programs through an advisor or speak with other administrative officers on campus.

Fellowships & Scholarships –A grant could be applied to a higher graduate or doctoral degree to pay for tuition, living expenses, textbook, etc. There are opportunities to also be considered for a Fulbright scholarship. Learn more about these options: Foreign Student Fulbright Student Program, Graduate Studies for Latin American and the Caribbean, Council for International Exchange, and the Institute of International Education.

Working On-campus, or Other Employment: In the US, international students working on campus can only participate for a limited amount of hours per week. Ask your work-study or financial aid office for assistance, as well as research the different for part-time positions that will accept international students.

Student Loan – You might be able to find a loan to pay for part of your educational costs from a bank or lender in your home country. Some U.S. loans might be available but they may have specific requirements. Check out

Funds From Your Country – You might find scholarships or other sources of funds within your home country offered by the government. A university, a private sponsor or employer can potentially support your college tuition.

Payments for School with peerTransfer

A service charge is applied for each transaction when money is transferred from an international bank and wired to the United States to pay for college. The amount your money is worth can also fluctuate on the different currency markets.

Stop wasting money and save it! Wouldn’t you rather have some extra cash to attend a concert with a friend, purchase a collegiate sweatshirt to keep you cozy, or add a new wide-screen television to your apartment or dorm?

Encourage your school to participate or sign-up for peerTransfer to start making easy payments in a secure environment. peerTransfer saves you and your parent’s money. Don’t be bothered paying for unnecessary fees but rather have peace of mind with extra spending cash in your pocket.  See if your school is one of the participating peerTransfer campuses. Contact them for more information.

Written by kerisinger

January 9, 2012 at 9:32 pm

Study Reports: Mobile Advertising is More Effective

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DigiCareers’ Report Shares A New Perspective on Mobile Advertising

A recent study put forth by DigiCareers asked professionals their thoughts around the trends in advertising with the usage of apps and mobile websites. So what do the people in the new media profession think of Smartphones as a viable tool to reach their customers? Conversions and click-thru rates with mobile advertising are paying off compared to more traditional mediums including newspapers, radio and web banners. Mobile advertising has the capability to make a great impact if done effectively to reach customers.

For the most part, companies create a mobile app or website to appeal to a unique segment of the audience, as well as enhance the experience for their customers. Ironically, most apps usually don’t have the customers coming back for more once the novelty goes away. Some companies are quick to create a mobile app/site but instead should dedicate time to consider the value, ease-of-use, and convenience that it would add to their customer’s lifestyle.

A website/blog appeals to mobile audiences that are grabbing information on-the-go. Advertisers have found using mobile to target by region a very effective tactic. Geo-targeting was “viewed as the predominate (68%) advantage to advertising to Smartphone/Mobile phone users.” As also noted in the study, new media professionals had success quantifying their advertising dollars spent towards mobile when tracking sales conversions (24%), brand awareness (21%), and click-thru rates (18%).

Some customers have chosen to use mobile because it provides an environment that is less cluttered with ads rather than using the computer. Make sure your mobile advertisements aren’t invasive or disruptive to the experience.

Make Ads Interactive and Fun

Focus on a strategy to devise campaigns where your audience can create the advertisements that are shared with everyone. Partner with new technology enhancements available through the phone to incorporate pictures, creativity and voting to make the process collaborative and fun! Combine SMS, YouTube, touch screen capabilities, mobile games, or something else that might complement your product or service to make your ads memorable.

Here’s a great mobile advertisement from Westin that provides an interactive experience for their customers to learn about a new hotel escape. Check out the video showcasing how the advertisement appeals to the audience.

Chase Away the Winter Blues Ad

Chase Away the Winter Blues

Recognize and Reward

Create mobile campaigns that recognize the audience and rewards them for their actions as they move around your mobile site or app.


Demonstrations offered through video can elicit emotions for your audience as they learn more about the experience with your brand.

Review some of these other Top 10 Mobile Campaigns to get a few new ideas to add to the mobile experience for your customer.

Written by kerisinger

October 27, 2011 at 9:53 pm

Posted in Mobile

Tagged with

One Apple Has Fallen: We’ll Never Forget His Blossoms

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Steve Jobs Shines in the Heart of the Apple

“His innovative ways connects us across the globe today and into tomorrow. Thank you Steve Jobs for bringing us all a little closer one Apple at a time.” – Keri Singer

One apple has fallen off the Tree of Life, but another will soon blossom…..DREAM FOR TOMORROW

Today, we celebrate and mourn the life and legacy of Steve Jobs. He was man who didn’t know much early on about san-serifs and fonts but believed there was something better. His passion and talents brought us new technology tools to communicate together.Computers Around the World Ache Today

I listened to his speech from a few years ago at a graduation that moved me. Listen to that inner voice to inspire you and lead you onto the next path.

Every life experience adds to your worth and education. Sometimes we wonder why certain things happen that make us struggle. Stick through the fight and you may fall upon a golden opportunity. Find what you love and follow your heart.

“Keep looking and don’t settle” – Steve Jobs

Sometimes our lives feel like ‘the  world’s most dangerous road‘ in Bolivia that is filled with twists and turns. You might not know which is the right direction and how to be safe. Soon with a little guidance and support on the treacherous road of life, it can lead to a few detours, road blocks, or a new surprise. We’ll find our way to navigate these tough times together. One can offer a hand of support, make someone laugh, listen, offer encouragement, friendship, or something else along the way to help us reach our next destination.

Nothing is more gratifying than jumping in and taking a chance to see what happens. Experiences in life can be frustrating and you only learn if you give things a try. Take chances even if it feels scary or unsettling.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

Written by kerisinger

October 6, 2011 at 5:50 pm

Lessons Learned For Today and the FutureM

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FutureM.orgLast week, I had a great opportunity to mix and mingle with marketers as we navigated through the world of technology. Digital media will always be about bridging the gap between the real world and the virtual world, while contributing to the overall ROI, and making a true connection with the audience.

The forces came together to kick off the FutureM week of events at the Harvard Faculty Club with the Gravity Summit. It was located at the Harvard campus where the social media platform Facebook was born. The event broke new ground bringing a great group of speakers and attendees from across the country. People showcased their marketing stories using social media showing how big brands have made a few “Friends” and “Followers” along the way. Executives that contributed were from Bing, Mr. Youth, former CNN reporter Rick Sanchez, Audi, CFO of Hootsuite and others. I listened and tweeted away with new tips to share. Here is a link to a list of presentations that might be useful for you.

Respect, Recognition and Reward!

At the Gravity Summit, speaker Doug Clark, GM of Social Media and Customer Engagement for Audi, provided some solid advice to marketers. He shared a story of a woman that was a fan of the Audi TT Quattro sports car. Women are a great demographic for the brand. They made one woman’s wish come true with a car! Doug and his team followed the story of one special lady and listened to her interests and desire to drive the car. The company decided to drive to her door with the Quattro for her to take it for a spin! This is one great example using social media. Audi listened to its influencers and took the right action to create the right opportunity. As Greg Shove, CEO of Halogen Media shared also at the Summit, Find the most interesting person, or activity that can take on a life of its own on your behalf and watch it grow.”

Stop. Collaborate. Listen.

Stop. Collaborate. Listen to Your Audience.

Matt Britton, CEO of Mr. Youth said, “Friends want to connect with other friends, collaborate and have control of their privacy.” Why is that concept so hard for some companies to understand that same notion online? It’s how we want to connect and relate to each other in the real world so why should communicating online be any different?

As Audi’s Doug Clark presented his approach and I provided my comments:

  • Offer a seat at the table Welcome your audience
  • Open doorsMake it easy for one to engage without barriers
  • Create a win/winMake it something rewarding for both parties
  • Recognize a needDetermine your customers needs or wants
  • Be quick to respondLearn to take action and be agile
  • Learn from audienceTake action based on new insights
  • Listen and engageKeep your ears/eyes alert searching for comments
  • See yourself through the eyes of the customerPut yourself in their shoes
  • Be honest and authenticSay it from the heart, and always be true to yourself and your brand

The Theme at FutureM was MOBILE
“Hi, I’m Human. Remember That?”

Mobile Apps

"App-tizers" to Choose and Make Real Connections with Customers

It’s not just about calling a friend, but rather a connection to “reaching out and touch someone” with new tools and social media tactics. Yet, so often I keep seeing marketing professionals trying to fit in with the wrong approach. Good examples include QR codes and checking in with Foursquare to check-out. Some disruptive technologies and changes are good, but remember to listen and learn from the natural daily actions, behaviors and what people want.

Chris Mahl, Chief Brand Alchemist of Levelup and SCVNGR, spoke at FutureM’s event and suggested for marketers to recognize, “What are the noticeable behaviors, what does your audience respond to, and make sure to treat your customer as an individual.” People need people, convenience and value – not a quirky gimmick or a link that just drives you to a website with no proper direction. You need to make it personalized to drive impulse and purpose.

John Caron, SVP of Marketing for Modiv Media, noted when marketing mobile, or for marketing anything for that matter, you must remember, “Reach, relevance and recognition.” When creating or defining the attributes of you product and/or service, be sure to consider those three aspects as part of putting together the message. Listen to what your audience seeks and the unique connection to you or your business. Regardless of the new toys we have available to play with today and into tomorrow, we all have strong emotions and there is a difference in how we all want to be treated, recognized and valued as human beings.

Falling On Deaf Ears: Facebook and Google+ Battle It Out

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Are Marketer’s @ the Mercy of More Social Media Mediums?

The introduction of Google + has forced Facebook to make some major changes. We will see if both can compete together, or who will eventually rise to the top. It certainly puts pressure on marketers to discover new ways to introduce new content. It’s good to expand one’s knowledge and reach, but not at the expense of the business will suffer or devote resources to the wrong channels. Businesses will be competing for attention of audiences on Facebook and Google+ as they navigate new waters. It’s not about following trends, but finding the RIGHT FIT for you and your audience. It’s about incorporating some fundamental best practices, but at the same time adding the human element to the experience.

“Curse you, Facebook! Just when I think I’ve figured out how to use the features on here, you go and change everything again…arrgghh.” – Comments by Keri Singer’s Facebook Friend

“At least give us the option of having the old feed. I HATE the new layout. Might be moving to Google+.” – Comments by Facebook profile Amanda Lee Brock.

Since its start, Facebook has been offering new options and they are having security issues around profiles. Today’s new launch includes different new options for your “News Feed” and last week was the “Subscribe” feature. As the service expands and competition arises, more companies need to be nimble. Facebook and Google + must constantly better examine their approach. They must give the right guidance to customers and attempt to be more authentic with their communications. Yet, we still find people getting annoyed with Facebook and distrust the changes with other social media services.

Similar to any personal relationship: It’s about listening, learning and building trust online with your audience. Otherwise, there is a chance people could leave you looking for something better.

Written by kerisinger

September 21, 2011 at 8:11 pm


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