Posts Tagged ‘websites’
I’ve heard the talk about it for weeks and finally had to drop the ball to say something about Foursquare. Everyone says it’s the next big thing next to Twitter and Facebook. As technology evolves, so do the applications and the attitudes around them. Am I wrong to believe that there are some people that still have yet to share every detail of their lives on Twitter and appreciate when others write something more meaningful or informative, rather than what one has for breakfast everyday? Or, maybe there are still those that wish to keep their comments private and not promote it in Twitter-ville.
I can see where Foursquare can be a great new tool for marketers and an interesting combination of mobile, social media and creating brand ambassadors to engage users. Yet, there are still some of us that prefer our anonymity and don’t want the world to know where we are all the time even if it’s towards earning discounts, or being recognized as a VIP shopper. Marketers use loyalty cards as a way to provide rewards for repeat business, but the customers are not on a public display every time one makes a purchase. I could see Foursquare being a problem for those that don’t wish to jump in and pass the ball to others promoted on a public stage.
Do we really need to know how many times Jack Smith went to Trader Joe’s twice in one week to buy some groceries, picked up a BigMac sandwich at McDonald’s Monday and on Thursday a vanilla shake, and earned himself the honorable badge of Mayor for the Sports Authority down the street. Wow, he can connect with other people using Foursquare too that have frequent those same spots 10 times this week!
Obviously, this new type of tracking device is sure to be a hit with marketers. The company will use, or sell the data, as a better means to track customers with the right campaign message and offer rewards based on one’s interests and frequency of visits.
We already know the loyalty cards measure our purchases, cookies track our performance online, and now Foursquare is going to track every step. I’m not sure everyone will embrace this concept and it will be interesting to see how it takes off. Perhaps, we have come to a crossroad where technology and social media is becoming more a part of our lifestyle and it’s accepting to most. Yet, there are still those that don’t like the intrusion of their privacy, nor those that wish to hear of the daily activities of others updated all day on their Facebook page. I can hear that popular Police song “Every step you take, every move you make, I’ll be watching you,” now becoming more of a reality each day. I can also hear a lot of people saying no thanks.
Don’t get me wrong, I can see the potential of this platform, but I have a hunch that it will need some adaptations for more adopters to participate. Hmmm, I have my own idea called Hopscotch …coming soon!