Posts Tagged ‘viral’
What’s All the Buzz About?
Good marketers act as entrepreneurs seeking new ways to promote their message to the audience. More professionals are adopting social online community mediums in their personal lives and in their professions. It’s important to keep a breast of all the new digital avenues arising and available. Test a few to see what works best for your brand. Always be on the lookout for new ways to market your businesses and create a two-way dialogue with your target market online.
- Find the talkers: Look for those people who love your product or service and aren’t afraid to share their thoughts with others
- Give talkers a topic: Make sure they have news to share such as new product information, special offers and promotions that makes this group feel privileged
- Provide conversation tools: Make it easy for your brand ambassadors by providing them with easily forwarded e-mails, feedback areas, message boards and other web tools that establish community
- Take part in the dialogue: Let audience know you’re listening and you care. When appropriate, jump into blogs and message boards to provide answers to questions, announce industry developments, or promote your team’s personal blogs
- Track the response: Use tools such as blog searches, e.g. Technorati and Blogpulse, as well as more advanced analytics BuzzMetrics, Radian6, etc. to determine if your efforts to address perceptions are effective and if you need to better target your activities
Generating Buzz & Monitoring the Viral Spread Of Your Business
Tactics to Take On Your Own
- Create a social media strategy and make sure to have people internally pay attention to your audience’s comments
- Add an area on your website for audience to rate videos or articles
- Start searching for blogs in your industry and consider both your editorial team and marketing team to contribute, or create one specifically for your brand
- Test different social media sites to promote your brand and see which one works best. Don’t be afraid to start spreading the word on LinkedIn, Twitter, Meetup.com, etc, because more business professionals are going there to reach out to others to share their thoughts and opinions
- Create a way for your audience to subscribe to RSS feeds where one can pick out keywords to subscribe to their specific interests
- “Digg” your own website: Showcase the most read articles or popular areas visited on your website to share with your audience
- Recognize when someone promotes your brand on other blogs by quoting the source on your website with a link to the report, as well as publicize in your magazine
- Gather blog conversations as a basis of conversation for a special session at your next trade event
- Create a link building strategy
