The Thrill of the Hunt

Shopping For Style and So Much More

Women love to shop. We enjoy the company and the social aspect with friends. It’s sometimes a casual stroll through the mall, or on a mission to find that special something for the right occasion. We hope to find something to buy as we go from store to store touching, looking, smelling, and taking in all the sights and sounds. I love the feeling of finding that great shirt, skirt, dress, or something new to make me feel good as I walk through that room. There’s always that accessory making the entire outfit complete to accent your personality or fashion flair.

Finding a bargain is always best. TjMaxx and Marshalls make for a fun adventure to shop and offers the thrill of the hunt to finding that right fit at the right price. Finding the right man or woman to share a life together can be similar to searching for that right fit. However, it’s something we can’t buy to earn one’s affection and attention.

Women and men may seek one another for comfort, company, a connection, communication, companionship, chemistry and more. We casually date in hopes to find it. It’s scary to see the similarities of the thrill of shopping for clothes to complement your wardrobe and the thrill of searching for that special someone. We may not need it, but we just WANT IT! What do we really want to feel satisfied? Do the clothes we wear add to our confidence to believe in who we are and what we can offer? The models in magazines and the images in the media could make some feel insecure. Perhaps, it’s the marketing that inspires us to look the best we can be. Most of us want the companionship and closeness with a person that can bring out the best.

We discover the person; a special woman or a man that recognizes our distinct attributes to make us feel we are part of the same thread. We respect and learn to adore another person that can appreciate our entire ensemble and the accents we offer with our personality. It’s how we dress to express and impress showing off our casual-side, conservative,and sporty style.  As we walk down the runway of life, it’s the right guy or gal that can appreciate all our numerous looks.

Men love their fast cars, clothes, toys and technology gadgets. Most of all, it’s having fun to show them off to their friends. Most men hate to shop, but think they know what they want. It’s not until someone else blurts out, “What were you thinking?!“

Clothes don’t make the man (or a woman), nor do their gadgets, cars, or something else. As for some men, the thrill of the hunt might be the chase to finding the next female, a new toy, or something more. It could be a confidence boost for certain men that want to win the prize and for others to know they will always be adored. A man, or a woman might have it all, but could always be in search for something more. As for some women, the thrill of the hunt might be the chase to find that next Chanel bargain. Despite the fact, we probably have Gucci, Louis Vuitton, or Christian Dior as our collection of fashionable designer men.

Does marketing cause us to feel we are missing out on something that plays on our fears of inadequacy? One must feel secure. It’s not until we lose someone special, or review certain items in our closet to reflect on its importance and value. We look back on the good memories and either decide to hold onto it, or discard it.

The Thrill of the Hunt and the Final Celebration

There are some women that are looking to show off a man as an accessory, as there are men that seek the same to feel good in the company of a woman. It’s all in how you carry yourself when you are with a man or a woman and letting your confidence shine from within. Don’t make someone your life, but let one complement it. Be proud to have him or her by your side. Don’t let the clothes make the man, but wear them with pride.

There is the thrill of the hunt for finding clothes, fast cars and meeting that next girl or guy. There is a big difference between the two. Love isn’t something you find on the shelf, but let it find you and you’ll be surprised! One can’t play games once feelings are established, but rather be genuine and honest. Be yourself. Express yourself and don’t compromise your happiness. It’s not about adding a new look or outfit, but rather finding something or someone who makes you feel comfortable, confident and ready to put your best foot forward. Don’t follow trends with style and search to fit in with something, or someone who doesn’t flatter you best. It can be frustrating until you find it.

Sometimes spending more for that something extra special is worth a little more time and consideration. Part of finding that right man, or woman is giving much thought to the decision. It’s not something you can buy, but rather a special relationship is something you earn with someone gaining the full respect, admiration and care for that other person. It’s about finding the right one that fits, a diamond in the rough to add to that finger, a special person to hold onto a lifetime and share the colorful moments together.

Life Is Boring Without Marketing

If It Wasn’t For Marketing – This Blog Would Be Blank

You may not notice in your daily morning routine, but from the minute you wake up to grab your favorite cup of coffee, to the clothes you wear and the car you drive, or the phone you use to call a friend – It’s because the power and influence of marketing. Yet, why is it that so many companies are first to cut the marketing division and not always consider it as an imperative part of the organization? Marketing makes something stand out on its own and makes people want more. It certainly should be credited for stimulating the economy, rather than creating an unwarranted expense. It taps into one’s emotions, beliefs and may make one feel good today, tomorrow, or in the moment. It creates an image, feeling, or derives a sense of belonging to a certain crowd.

Marketing Adds Personality

The world would be a boring place without creative marketing professionals considering the attributes of a product and/or service, and evaluate how the audience would react. Although there are some new social media tools to experiment for free, a level of investment and time is necessary to be successful with an integrated marketing message using different channels to reach and listen to the audience.

Marketers can help identify a need, or create a want in the marketplace to target a specific demographic. It’s all because of marketing that with color, copy, music, design, price, partnerships and packaging adds a new dimension to make something special. All of these pieces come together with the product and technological development. The support of sales, distribution and customer service that collectively creates a valuable experience for the consumer.

Marketing Makes It Memorable

Marketing professionals offer expertise to make your product, attract people, and promote your business to  stand out. Recall that you would not “Just Do It” without the influence of marketing. – Life would be boring without marketing.

Thousands of people are drawn on a regular basis to its innovation and clever simplicity that Apple creates -Life would be boring without marketing.

Jennifer Aniston's Smart Water Video

Jennifer Aniston’s new SmartWater video campaign was one of the most popular hits the last few weeks mimicking the popular online videos of the past that turned into a phenomenon - Life would be boring without marketing.

Seven, Citizens, True Religion jeans a few popular jeans worth over $100 retail for a pair despite they are all cut from the same cloth - Life would be boring without marketing.

Celebrity Megan Fox Spotted in True Religion

Gucci, Gucci goo for you, or is Guess more your style? Marketing is what makes things unique, creates desire and can seduce you with its sex appeal.

Marketing Is Worth The Long-Term Investment

Professionals in finance are provided competitive compensation for their time to conduct analysis for the company. Why do marketers tend to be laid off first when cutbacks are necessary and it’s hard to justify the expense? Sales professionals are praised for bringing revenue into the business. Yet, if it wasn’t for the proper marketing and how the product is perceived in one’s mind vs. another, people may not be interested to buy it.

A good marketing professional needs to be equipped with the proper talent and tools to get the job done. It’s important for marketers to be current and resourceful for purposes of creating something on the spot. People in the marketing profession struggle to get the proper designers, web producers and other support staff for the execution and production of projects. Yet, there are those companies that embrace marketing to create the vision for the strategic direction and help guide the entire organization with new insights.

Marketing Allows You To Listen, React and Create

The new media allows YOU to market, but it still takes skill, education and experience to handle the job well. Thanks to Twitter, Facebook, YouTube, blogs and other mediums, it provides access to information to enable individuals to give and take control of their brands. Yet, some companies still think it should be an inexpensive process. Soon after experimenting on their own, they realize it takes the proper team and allocated investment to implement. At the end of the day, one must have a keen sense to listen attentively to respond to consumers, analyze metrics to evaluate behaviors, while have a unique talent to generate ideas that gets the job done.

Dropping the Ball: Wanna Play Foursquare?

I’ve heard the talk about it for weeks and finally had to drop the ball to say something about Foursquare. Everyone says it’s the next big thing next to Twitter and Facebook. As technology evolves, so do the applications and the attitudes around them. Am I wrong to believe that there are some people that still have yet to share every detail of their lives on Twitter and appreciate when others write something more meaningful or informative, rather than what one has for breakfast everyday? Or, maybe there are still those that wish to keep their comments private and not promote it in Twitter-ville.

I can see where Foursquare can be a great new tool for marketers and an interesting combination of mobile, social media and creating brand ambassadors to engage users. Yet, there are still some of us that prefer our anonymity and don’t want the world to know where we are all the time even if it’s towards earning discounts, or being recognized as a VIP shopper. Marketers use loyalty cards as a way to provide rewards for repeat business, but the customers are not on a public display every time one makes a purchase. I could see Foursquare being a problem for those that don’t wish to jump in and pass the ball to others promoted on a public stage.

Do we really need to know how many times Jack Smith went to Trader Joe’s twice in one week to buy some groceries, picked up a BigMac sandwich at McDonald’s Monday and on Thursday a vanilla shake, and earned himself the honorable badge of Mayor for the Sports Authority down the street. Wow, he can connect with other people using Foursquare too that have frequent those same spots 10 times this week!

Obviously, this new type of tracking device is sure to be a hit with marketers. The company will use, or sell the data, as a better means to track customers with the right campaign message and offer rewards based on one’s interests and frequency of visits.

We already know the loyalty cards measure our purchases, cookies track our performance online, and now Foursquare is going to track every step. I’m not sure everyone will embrace this concept and it will be interesting to see how it takes off. Perhaps, we have come to a crossroad where technology and social media is becoming more a part of our lifestyle and it’s accepting to most. Yet, there are still those that don’t like the intrusion of their privacy, nor those that wish to hear of the daily activities of others updated all day on their Facebook page. I can hear that popular Police song “Every step you take, every move you make, I’ll be watching you,” now becoming more of a reality each day. I can also hear a lot of people saying no thanks.

Don’t get me wrong, I can see the potential of this platform, but I have a hunch that it will need some adaptations for more adopters to participate. Hmmm, I have my own idea called Hopscotch …coming soon!