Posts Tagged ‘engagement’
What’s all this noise? Check out this new site, my blog, look at this new application, that new widget! It seems the after the industry has tapped into something new, it’s already old. Is it good, bad, or maybe it’s just a part of how things are changing in this world and to how we communicate and connect with others.
Measuring Engagement & Value
Now businesses are realizing in order to influence our audience and generate revenue, the banner ads and email blasts are not where it’s at for true conversion. The web has created its’ own noise and people are looking for a new escape through social media.
As much as there are many people embracing new technology, there are still people that are not. We must work towards building the tools to redefine the new means of measurement. We must not lose site of marrying the virtual and the real world together with new analytic tools for marketers to quantify their value. A while back, I wrote a piece called, “Measure Marketing Effectiveness in the Virtual World and Finding the Value in the Real World,” providing my viewpoints and what others in the industry discuss about audience engagement and creating a new index of measurement. The entire world is going through a shake-up as to how we did business to monetize it. It’s time for us to learn, evaluate and make better decisions to revolutionize how we do business. We can’t lose site of some traditional means of marketing and how we’ve built connections in the past. I am definitely open to new trends and adopting new technology, but I am also a strong believer that face-to-face contact, influence among peers through personal conversations, using authenticity as Seth Godin promotes, and being able to trial and test products/services first-hand, can have much greater impact in the long run, rather than getting lost sometimes in all this virtual noise.