Kerisma

In response to Ken Magill’s article, Opt-in Dead , I hear you loud and clear! I just hope others do soon.  I’ve preached and preached to other marketers advising them do’s and don’ts of email marketing and sometimes it falls on deaf ears. Blasting out emails to unsolicited customers will only shoot oneself in the foot in the long run. It’s important to put list management controls in place and look to alternative ways to build one’s list through social networking, contacting individuals directly via phone, or direct mail, cross promotions with other programs for lead generation, or partnering with other organizations making sure to give explicit directions for one to opt-in. Better quality opt-in leads are more valuable than every Tom, Dick and Sally.

Instead too few marketers are putting his/herself in the shoes of their customers and jeopardizing their future relations, rather than following better standards that could help to potentially build more loyal customers for life. KEN, KEEP TOOTING YOUR HORN TO OTHERS…I’ll continue to do the same!

Marketing is key to the life blood and growth of ANY business today, especially online. Putting best practices, good customer service in place and utilizing skilled-marketers that can understand how to integrate a message to stand out in a crowd is important. Hopefully, someone is out there reading this and would be interested for me to align myself with their organization that seeks to make a change and embrace new ideas, technology and talent for the future of their business.

Email Me (Keri): , kerisays@gmail.comkerisays@yahoo.com

Too many times, I hear from others, “This email needs to go out now,” without little or no preparation, or a careful analysis of the message. It’s best to plan and work ahead of schedule before delivery, in order to gain the best bang for your buck with each mailing. No need to rush because you’re more prone to making more mistakes. Besides, do you really think the audience is saying SEND ME THIS NOW! Of course some things are time sensitive, and if that is the case, there should have been more planning involved. For the most part, it doesn’t have to be sent now. People read their emails at different times of the day on different days. Demographics are spread out across different regions, time zones, etc.

If an organization wishes to receive their client’s repeat business, one needs to provide a far greater service than just an email blast, but rather provide further guidance with each campaign distributed. Your clients will value a company that is more knowledgeable and takes the time to personally best drive their campaign to a large audience. At the same token, one has to keep in mind how each mailing may change the perspective of your audience’s opinions about the brand. Don’t make a sale for a client to distribute a poor message to your audience at the expense of tarnishing the image of one’s brand. In my mind, a sale is not worth the time and effort if one is not promoting information that is providing value to the audience in a clearly constructed manner.