About:Keri Singer

Keri Singer: People Are Listening to What “KeriSAYS” 
“The web and technology can provide communication tools, but we should not neglect personable experiences that result in creating certain moods and emotions. We need to learn from those encounters in person and see how to best translate them online. We should keep those experiences genuine, creative, engaging and fun! The companies and the individuals that find the right balance between the virtual and the real world will become the true leaders in my mind.”- Keri Singer

Keri Singer’s Resume 

LinkedIN Profile              Twitter: @Kerisays               Email: Kerisays@gmail.com

Putting Talent and Innovation Into Action.

Bring the best of both worlds together. Let me cast your net on the web and get the results you seek with a new campaign strategy by assessing your current approach and provide a few new ideas to stand out in the crowd in your specific industry.

BRAND YOU. BRAND YOUR BUSINESS.

• Learn how to discover and align yourself with the brand evangelists and create your own ambassadors.
• Review your marketing and sales performance by conducting an internal assessment.
• Evaluate the market, competition and what sets you apart.
• Understand which analytics can provide key insights to effectively reach out to your audience to achieve engagement and increase sales.
• Create tools for professionals on your team to easily understand and apply new digital media tactics to the business.
• Engage your customers learning how to best call-to-action the value of your products and services.
• Monetize your assets by adding-value to your digital business through search-engine marketing and optimization tactics, promotions, link-building and using different ad networks.
• Social media is a useful tool to listen and engage your audience. Defining the proper word-of-mouth strategy crafting a clear message will help to improve your customer service or generate awareness.

Contact me about my approach to doing business, as I would like to work for you.

Professional Experience:

In the past as a digital marketing manager for Questex Media Group, Keri advised the executive teams to improve the audience engagement and captured new eNewsletter subscribers with an average opt-in growth rate of 108%. She also contributed to $1 million of digital revenue generated from advertisements and sponsorships. She worked to implement companywide operational standards for the growth of Questex’s digital products and overhauled the websites and eNewsletter designs across multiple B2B brands. She consulted the publishers, marketing and show directors to incorporate an integrated marketing mix across the publications, websites and events. Additionally, she developed the go-to-market strategy and internal operations for the B2BAlliance, a b2b vertical ad network by creating new partnerships with advertisers and publishers.

Her other accomplishments included an online community called Teen.com, rated the “Best on the Web,” by PC Magazine (2000), in addition to Teen People magazine rated it the “#1 Information for Teens,” (2000). It was soon acquired by YouthStream Media Networks and later sold to Alloy Media + Marketing. Keri was able to create partnerships with numerous celebrities and special events, as well as meet performers more personally (Some include: Britney Spears, Destiny’s Child, Jessica Simpson, Rosie O’Donnell, NBC Today Show, Billboard Music Awards, Television Critic’s Association, Seventh on Sixth Fashion Shows). She secured endorsements/sponsorships from top consumer brands and designed events to build further exposure. She was interviewed by Entrepreneurship Magazine as an expert and offered assistance to other companies on how to attract a teen audience online.

Check out my appearance on CNBC’s On the Money Show, as founder Jeff Taylor of Monster.com personally endorses my candidacy and qualifies me for a new role or business partnership with you.

Some of the people, places and pictures in this sample of my portfolio shares the stories and experiences of others to inspire you.

Hobbies & Interests:

Keri’s interests include singing, dance, personal shopping, fashion, networking, writing, working out & weight training, travel, architecture & design, and keeping on top of new trends online. She is also interested in helping to mentor, educational development, mobile communications, entrepreneurship, video broadcast and journalism, and the buzz in the entertainment business.

Webcasts, Notable Mentions & Other Accomplishments:

• Kerisma: My Personal Blog http://kerisinger.wordpress.com
• Digital Media Best Practice Webcasts
• Teen.com Receives PC Magazine Award for Best on the Web
• Teen.com Entertainment Awards
• Featured Interview in Entrepreneur Start-Ups magazine
• Invited Speaker at Folio Publishing Conference, Permissions and Privacy in Cross-Channel Communications (September 2007)

Affiliations:
MarketingSherpa Member (2006- 2009)

MarketingProfs Member (2006 – 2009)

Forrester Interactive Council Member (2007- 2008)

Marketing Experiments, Certification in Email Marketing (2008)

MITX Participant

Testimonials:

“Keri is a pioneer at online marketing. We really learned a lot with her help for the past 2 years. Her presentation slides have summarized all the important points that we should note and make use of. What Keri suggested led us to an area of further developing our online revenue that was one of the main reasons it grew significantly.”

“Keri is a professional and well equipped with the ideas in leading Questex and all its’ sister companies towards further audience engagement. Her knowledge and experience always brought us to a new era on how to step further with interactions with our online subscribers and readers. She has a good pack of online tutorial ready, a good team player with international mind set, good with online marketing of our different brands and really helped circulation managers, and others with SEO efforts and their online plans. I’ll highly recommend her and wish her another great success in her coming career!”

“Keri is always researching and looking for ways to increase her understanding of the ever-changing world of marketing. She approaches her quest with enthusiasm and an open mind, never afraid to ask questions and submit to someone else’s expertise. When she discovers something new she is excited to share it with as many people as possible. She loves an open dialogue! Keri’s dedication to her work set a great example for the whole team, and her encouragement and mentoring of her colleagues will continue to benefit Questex for some time to come. I can only imagine that Keri would bring that same level of enthusiasm, open-mindedness and generosity to your program. She is a true leader!”

“Keri is an enthusiastic and highly dedicated marketing professional. At Questex, she served as a valuable resource researching and disseminating best practices for digital media marketing. Keri was always eager to help editors, publishers and other marketing professionals improve their products and understand how to incorporate best practices into their work. Whether creating a valuable resource center or educating other staff, Keri brings to her work a great deal of energy and a heartfelt desire to always make things better.”

“What sets Keri apart from the pack is her keen business sense and savvy which complement her artistic vision and imagination. Not only can she come up with innovative ideas, but she has the skills to determine whether or not the concept will succeed and the energy and drive to roll up her sleeves to actually make the vision a reality.”

“Just a quick follow up note to thank you for the report and recommendations on our e-mail business. It’s really an impressive piece of work with very well thought out recommendations.”

“Congrats….fantastic job building and launching the new site!  You should be commended for your fine work on the site as well as foundation-building for great works to follow.”
“I just wanted to say good work on the newsletter…..right on target.”
“Just having someone like you on board for the company is a huge benefit.”
“May we express our thanks for your help, assistance, and knowledge that you shared with us. Indeed, we learn a lot from you and the presentation slides. Those were very important issues to the audience development that we are still working on.”
“The more I know you the more I admire your skills and fighting spirit. It’s been a pleasure to work with you and I can’t say enough about how helpful you’ve been.”
“Keri, your presentation on viral marketing was most excellent in terms of exposing the group to a variety of new resources to help boost traffic on their sites. Also, keeping us informed of all the latest best practices with respect to newsletters and sites. We’ve implemented these on Travel Agent Central’s newsletters and have increased our opt-ins across the board.”

“It’s hard work being a spam cop. I think you would have been proud of me. I will have to tell you the story about jousting with an agency about their all-images email. We had to go to the higher levels at the client but eventually they did a redesign.”

“Thanks for your great ideas. It’s always such a great eye-opener!”