Archive for the ‘Teenagers’ Category
Is Email A Thing of the Past For Teens? Not So Fast!
Some of us look forward to it and dread it. You would be surprised to find that teens actually embrace email. Perhaps it’s a special offer, a promotion to receive coupons, announcements, or daily information about news and trends.
Are they actually reading it?
For the most part, some of us forget why we signed up for certain email campaigns. Email is one promotional tool that provides the lifeblood of information to different digital channels. Time sensitive reports should be made known immediately through your social media channels and cross promote on your emails. However, is it the most effective medium to get your message across to teens? Email might be that one opportunity to get your message across to them during their busy day. It should be viewed as an intimate conversation with your customer. Social media is a place to share a conversation with your customers, friends, family and perhaps colleagues to gain feedback, interact, and stand up for your beliefs. As social media and mobile usage have become more apparent in our lives, Millennials and teens will appreciate your emails if you give them a reason to feel important in your communication style. Remember some teenagers don’t have access to text, smartphones, or permission to use certain websites or online services. Email can also be used to appeal to parents, teachers, or their peers to influence teens to take action.
Is Email A Thing of The Past For Teens?
One may think email would not be popular with teens because they have used more social media channels such as Facebook and Twitter to connect with brands. According to a recent report in Mediapost, “95% of Millennials who fan companies on Facebook also subscribe to commercial email. 95% who follow companies on Twitter subscribe to their email list. While less than 2% of Millennials only engage companies through Facebook.”
Teens continue to request information via email and value its importance. Yet, no catchy sales gimmicks are going to go over well with this audience. You better be careful following strict permission-based tactics. No one likes surprises or SPAM in their inbox! “Millennial subscribers receive 7.4 permission-based email messages a day. 87% of 15-24-year-old consumers that use email sign up for permission-based email.”
Make sure teens are well informed about what they are subscribed to with your email campaigns. If possible, show an example of the type of mailing and make it easy to potentially unsubscribe with one click.
Be courteous to your audience who is giving you their personal contact information and don’t abuse that privilege by sending out too many mailings. Use email to promote specific announcements on sections of your site, personalize a message, or guide them to what’s happening on different social media channels. It’s important to ask your audience their thoughts to guide them to make comments to Facebook/Twitter, or direct them to address concerns with your customer service and/or marketing department. Respecting teenagers thoughts, opinions and creativity will in turn reward you with respect for your brand.
A Blast From My Past to Believe For The Future
I’m proud of my accomplishments and the people that I have met in years past. Along this journey of life one is never too sure of the people you will meet, the places you will go, and you never know that next detour to take you on an exciting adventure. Each and every experience helps one to build who they are today and what they will be tomorrow.
A Walk Down Memory Lane
My aspirations as a child was to be a performer on stage. I use to sing and dance, write songs and work with many talented producers in the recording industry. Later in life, I decided to pursue behind-the-scenes working for radio, publishing, television and film to make a career in the entertainment business. At an early age, I had to turn down opportunities with MTV and David Yurman because of the expense to live in New York City. Yet, I took advantage of an opportunity to work for an internet start-up in Boston. It was a chance to get out there and perform similar to my days on stage, and I yearned for a connection to the audience to use my creativity.
Keri Singer Interviews George Clooney while shooting the Perfect Storm in Gloucester, Massachusetts
Today, it’s about attracting and engaging the audience through various mediums that allows people to show off their talents, but also care for their concerns with the best customer service. Although I still have a passion for the arts and entertainment, I’ve learned along the way that the skills gained throughout my career could be applied to a variety of areas.
Some of the people, places and pictures in this sample of my portfolio shares the stories and experiences of others to inspire you.
A Blast From the Past
I never thought one day that I would attend my first baseball game walking on the field of Fenway Park interviewing celebrities and the top players in the league across the country. I was able to accomplish more goals such as interview George Clooney, Matt Damon, Britney Spears and more! I made it happen and I was determined to get the job done. I believed in myself and others believed in my capabilities and talents.
Keri Singer Interviews Britney Spears Early On in Her Career at the Kiss 108 Concert
1999 All Star Game: Keri Singer Gets Up Close with Matt Damon
I’m grateful to those that gave me the opportunity to put my talents into action. Today, I continue to knock on many doors to make it happen for my personal growth, as well as help others gain the exposure to develop their own connection with the audience.
I wanted to take a trip down memory lane to share some of the pictures from encounters that I’ve had in the past with a few faces that you may recognize. It’s interesting to see where many of these top performers had their start. It was through hard work, as well as someone that believed in their talents which helped them to reach stardom. I’m not sure the next chapter in my life, but I certainly work hard each and every day to make myself a success.
Teen.com Audience Picks Christina Aguilera as a Favorite: Keri Singer Helped to Make it Happen
Christina Aguilera Captured on Stage Photographed By Keri Singer
Each day is like an audition as you step on that stage of life. Show off your many talents so one believes in your ability to entertain the crowd.
Don’t be afraid to take unfamiliar steps, or believe in someone else that brings something different to the performance. You might be surprised that it could lead to an exciting new journey that builds a foundation for greatness tomorrow.
Inspire the Little Fashionista In All Of Us
My cute video shoot that I created and edited. Check it out and consider me to make your next video so you too can be a star!
Video produced, shot and edited by Keri Singer
