Kerisma

“His innovative ways connects us across the globe today and into tomorrow. Thank you Steve Jobs for bringing us all a little closer one Apple at a time.” - Keri Singer

One apple has fallen off the Tree of Life, but another will soon blossom…..DREAM FOR TOMORROW

Today, we celebrate and mourn the life and legacy of Steve Jobs. He was man who didn’t know much early on about san-serifs and fonts but believed there was something better. His passion and talents brought us new technology tools to communicate together.

I listened to his speech from a few years ago at a graduation that moved me. Listen to that inner voice to inspire you and lead you onto the next path.

Every life experience adds to your worth and education. Sometimes we wonder why certain things happen that make us struggle. Stick through the fight and you may fall upon a golden opportunity. Find what you love and follow your heart.

“Keep looking and don’t settle” - Steve Jobs

Sometimes our lives feel like ‘the  world’s most dangerous road‘ in Bolivia that is filled with twists and turns. You might not know which is the right direction and how to be safe. Soon with a little guidance and support on the treacherous road of life, it can lead to a few detours, road blocks, or a new surprise. We’ll find our way to navigate these tough times together. One can offer a hand of support, make someone laugh, listen, offer encouragement, friendship, or something else along the way to help us reach our next destination.

Nothing is more gratifying than jumping in and taking a chance to see what happens. Experiences in life can be frustrating and you only learn if you give things a try. Take chances even if it feels scary or unsettling.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

The Stylish Street: Newbury Street

Some of the top brands and retailers from across the country that include Reebok, Life Is Good, TjMaxx and New Balance have started in Massachusetts before becoming popular in other places around the world. Keri takes it to fashionable Newbury Street, one of the trendiest place in town, to ask the locals and those visiting the city the trends, the places to be seen, and how to make a stylish statement in the area. Here is a sneak peek at what people seek with their favorite selection of stores, restaurants, museums and more. Get inspired by what others believe that makes Boston a unique place. It’s the mixture of the old with the new that attracts people to visit, make it their home, as well as express their appreciation and admiration for the character of the city and STYLE!

Tell me what makes you, your product, or your business the next big trend to report on. You’ll be strutting your stuff on the runway of life as you stand out with your unique design attracting audiences.

Video shot and edited by PlayBack Inc.

Content, Content Everywhere, But Who Really Cares?

Do you ever feel that everyone is trying to get in the last word? We are living in a world that content flows from everywhere. Whether it’s your Facebook update, Twitter feed, blogs, or just texting to a friend or business professional. Look at me, read me, help me drive traffic to my website - CONTENT IS KING! Yet, there is a difference between content that spits out words vs. content that educates, elicits emotions, creates awareness and a community of followers to generate something truly engaging for the audience. There is something to be said about the ability for one to string words along as a chorus that creates a memorable melody. This type of content may just be a few words on a page or a couple paragraphs. Not everyone has the skills or the desire to create it, but only a select few have a special talent.

Everything takes time, dedication and creative inspiration before one can put the words on a page.

Express Yourself

Madonna said it best in her song Express Yourself, and now everyone is craving regular content production in hopes a community will take notice and gravitate to their business. The search-engines love it too!

One can be recognized for their content and provide useful information to others. It’s about being a thought leader, standing up for your beliefs, offering value, or adding a new perspective to the ways in which we live our lives, as well as conduct business. Perhaps, it’s recounting an incident, or sharing an entertaining story that makes one feel good about his or herself. Be authentic in your approach when offering advice because the audience can see through someone’s dishonesty, disguise, as well as knowledge on a certain subject matter.

Are you at a loss for words? There are plenty of places to get inspired to start. Go to Google and start typing in keywords where an entire string of information will start to appear before your eyes with instant results. Also, try the Google Insights tool to gauge better what people are searching for across different categories, regions and more on the web. Watch current events and newsworthy stories that are creating buzz in the community, or could stir a bit of controversy with a new approach to a common issue. Review what others are writing and read what people are saying. It’s as important to express your thoughts, but more importantly to listen to others and take those insights to develop more compelling content. Still searching for the right thing to say or how to say it?

Content Rules, a book by Ann Handley (MarketingProfs.com editorial director and acquaintance of mine) and CC Chapman, wrote about some ways to get started to generate content for a variety of different channels. Take some of these recommendations from the book, as well as some best practices from myself to write your next blog post, or add content to your website:

• Set up interviews at an event and create written transcript, or video to be showcased online
• Write about your passion
• Do a how-to session to teach others your expertise
• Put a face behind your company with behind-the-scenes footage of your crew
• Make sure to design your blog in an easy-to-navigate and search-friendly manner to find articles archived
• Moderate your comments regularly and respond
• Write catchy headlines and use alliterations or words that rhyme together to catch one’s attention
• Provide a way for the audience to contact you and entice people to generate their own content, or respond to your questions.