Kerisma

So if you are sending your resumes on Monster, beefing up your LinkedIN profiles appealing to hiring mangers and HR executives, one comes to wonder, why are certain opportunities only granted to specific individuals? Is it really just luck, who you know, timing, or how you best market yourself? Is it about putting as many keywords in your resume to get the hiring manager’s attention? It’s a combination of a few things to see what works best for you based on your background and what you can offer.

Today there are lots of talented people laid-off, people looking for work in all areas and new graduates on the horizon adding to the competitive landscape. Honestly, it’s exhausting with all the resources out there. Yet, it’s important to be noticed where you can stand out best in your industry. Why is it now that we have to go to numerous channels to manage our identity online,  seek-out new positions, as we document our experiences, all in hopes to get noticed?  We are all learning with the advancements in technology, it’s about using the virtual world combined with the real world to bridge the gaps and build stronger relationships.

For those of you looking for jobs, including myself, I’ve come to notice  that many companies are still filling roles with the “cookie-cutter” mentality of finding someone with this or that, while many companies continue to overlook the valuable transferable skills. I believe there are some innate skills to identify with someone that proves they will go out there to make something happen, regardless of their background.Commitment, Passion, Enthusiasm, Creativity, Professionalism and of course a little Humor can go a long way in the right hands.

In certain cases, companies aren’t sure what exactly they need to be successful, or understand their true needs in this evolutionary time.

Why do companies take actions to attract audiences convincing them to provide random personal information to generate new leads for others, in return to spam people with useless information which later builds distrust in hopes one will stay connected to the community? For those examples, there is a lot to be learned. Some businesses are trying to catch up now playing a game of cat and mouse and for some it’s too late. The attitude has been if everyone else is doing it, we should be too. Yet, that is not always the best approach to follow, but rather test different segments of the market to see if in fact audiences are receptive. I still believe it’s important to utilize and be smart about using traditional marketing tactics, but at the same time be open to experimenting with the new concepts. You should too go out there and try something new as you prepare yourself for the next big thing around the corner.

The web does wonders and I am fortunate to have had experiences working and understanding the digital space. The one thing that does make that arena exciting is that everyday there is something new to learn.  There are always new challenges to think creatively to solve!

I like to think of myself as someone forward-thinking, creative with diverse experiences, working both online and off-line and I would be marketable to many different opportunities. I would be pleased working for an organization in a marketing capacity. I would be pleased working again as a consultant in an organization, or part-time starting my own business on the side. I would be pleased given the opportunity to work in an outside sales capacity. I would be pleased to develop research and market a new product, or make enhancements to a new design. More importantly, I would be pleased to be apart of a team of other talented, driven and open-minded professionals that enjoy collaborating, as much as working hard independently.

I want to find something to add new life to a business, as well as reaches to assist and engage others. Whether one is young or old, I want to influence and help others. As I’ve gone through life, I’ve realized at the end of the day, I want to do something that works to make a difference in one’s life. It doesn’t have to move mountains, but most jobs provide a means to collaborate with others with a goal to solve a problem. As the old adage states, “Do what you love and the money will follow,” which is true for many, but sometimes it takes a long journey for some to find. 

Whether someone is to thank me for my assistance to improve their business, enlighten others with new ideas, and develop something to change one’s lifestyle, or just bring someone a smile. I enjoy learning new skills, making personal contact with others in hopes to be memorable for my work, as well as making differences in one’s life.

Read what others have said about my work and learn more about my background.

In response to Ken Magill’s article, Opt-in Dead , I hear you loud and clear! I just hope others do soon.  I’ve preached and preached to other marketers advising them do’s and don’ts of email marketing and sometimes it falls on deaf ears. Blasting out emails to unsolicited customers will only shoot oneself in the foot in the long run. It’s important to put list management controls in place and look to alternative ways to build one’s list through social networking, contacting individuals directly via phone, or direct mail, cross promotions with other programs for lead generation, or partnering with other organizations making sure to give explicit directions for one to opt-in. Better quality opt-in leads are more valuable than every Tom, Dick and Sally.

Instead too few marketers are putting his/herself in the shoes of their customers and jeopardizing their future relations, rather than following better standards that could help to potentially build more loyal customers for life. KEN, KEEP TOOTING YOUR HORN TO OTHERS…I’ll continue to do the same!

Marketing is key to the life blood and growth of ANY business today, especially online. Putting best practices, good customer service in place and utilizing skilled-marketers that can understand how to integrate a message to stand out in a crowd is important. Hopefully, someone is out there reading this and would be interested for me to align myself with their organization that seeks to make a change and embrace new ideas, technology and talent for the future of their business.

Email Me (Keri): , kerisays@gmail.comkerisays@yahoo.com