Kerisma

If It Wasn’t For Marketing – This Blog Would Be Blank

You may not notice in your daily morning routine, but from the minute you wake up to grab your favorite cup of coffee, to the clothes you wear and the car you drive, or the phone you use to call a friend – It’s because the power and influence of marketing. Yet, why is it that so many companies are first to cut the marketing division and not always consider it as an imperative part of the organization? Marketing makes something stand out on its own and makes people want more. It certainly should be credited for stimulating the economy, rather than creating an unwarranted expense. It taps into one’s emotions, beliefs and may make one feel good today, tomorrow, or in the moment. It creates an image, feeling, or derives a sense of belonging to a certain crowd.

Marketing Adds Personality

The world would be a boring place without creative marketing professionals considering the attributes of a product and/or service, and evaluate how the audience would react. Although there are some new social media tools to experiment for free, a level of investment and time is necessary to be successful with an integrated marketing message using different channels to reach and listen to the audience.

Marketers can help identify a need, or create a want in the marketplace to target a specific demographic. It’s all because of marketing that with color, copy, music, design, price, partnerships and packaging adds a new dimension to make something special. All of these pieces come together with the product and technological development. The support of sales, distribution and customer service that collectively creates a valuable experience for the consumer.

Marketing Makes It Memorable

Marketing professionals offer expertise to make your product, attract people, and promote your business to  stand out. Recall that you would not “Just Do It” without the influence of marketing. – Life would be boring without marketing.

Thousands of people are drawn on a regular basis to its innovation and clever simplicity that Apple creates -Life would be boring without marketing.

Jennifer Aniston's Smart Water Video

Jennifer Aniston’s new SmartWater video campaign was one of the most popular hits the last few weeks mimicking the popular online videos of the past that turned into a phenomenon - Life would be boring without marketing.

Seven, Citizens, True Religion jeans a few popular jeans worth over $100 retail for a pair despite they are all cut from the same cloth - Life would be boring without marketing.

Celebrity Megan Fox Spotted in True Religion

Gucci, Gucci goo for you, or is Guess more your style? Marketing is what makes things unique, creates desire and can seduce you with its sex appeal.

Marketing Is Worth The Long-Term Investment

Professionals in finance are provided competitive compensation for their time to conduct analysis for the company. Why do marketers tend to be laid off first when cutbacks are necessary and it’s hard to justify the expense? Sales professionals are praised for bringing revenue into the business. Yet, if it wasn’t for the proper marketing and how the product is perceived in one’s mind vs. another, people may not be interested to buy it.

A good marketing professional needs to be equipped with the proper talent and tools to get the job done. It’s important for marketers to be current and resourceful for purposes of creating something on the spot. People in the marketing profession struggle to get the proper designers, web producers and other support staff for the execution and production of projects. Yet, there are those companies that embrace marketing to create the vision for the strategic direction and help guide the entire organization with new insights.

Marketing Allows You To Listen, React and Create

The new media allows YOU to market, but it still takes skill, education and experience to handle the job well. Thanks to Twitter, Facebook, YouTube, blogs and other mediums, it provides access to information to enable individuals to give and take control of their brands. Yet, some companies still think it should be an inexpensive process. Soon after experimenting on their own, they realize it takes the proper team and allocated investment to implement. At the end of the day, one must have a keen sense to listen attentively to respond to consumers, analyze metrics to evaluate behaviors, while have a unique talent to generate ideas that gets the job done.

The Revolutionary War Started in Massachusetts to Shape America.
A New Revolution in Boston Is Going To Change The Way We Do Business.

This past week, MITX sponsored the FutureM event as a way to bring people from different industries in marketing to meet, network and learn from others in the start-up community. It was also an occasion for existing business to learn how marketing will be central to the growth of our future economy using many tools from mobile applications to social media. Yet, still many marketers are not familiar the best course of action for implementing their programs across these new mediums and attended this event to learn better practices to reach audiences.

The future of doing business is brewing in Boston, as it’s own digital revolution battles against Silicon Valley start-ups and is becoming a place for great talent to continue to thrive and come together. The trend would be that many people from across the world would take advantage of the institutions across this great State of Massachusetts to eventually leave, to as one might say, “Go West, my friend,” to find new hope and opportunities for business growth in technology. A few years ago, Jeff Bussgang created StayInMA, as an organization to help students attending and graduating many of the universities across the area to help support their dreams, collaborate with area resources such as MITX and others, as well as provide financial assistance to attend many informative events in the area. Since the economy took a turn for the worst and has impacted many of all ages, the people of Boston have rallied together in a battle to keep the dream alive and support new business initiatives. I’ve come to known many of the people involved with Mass Innovation Nights, Brew Boston, Mass HighTech, MassChallenge, GreenHorn Connect, Bostinnovation, DartBoston, Future Forward events and others, that are helping to generate buzz in Boston that germinates growth in the area to build a new revolution for others to follow.

“The future is already here, it’s just not evenly distributed” – William Gibson

About a year ago, I wrote on my blog about entrepreneurship, the youth movement getting down to business and how woman wanting the proper resources and assistance as a Joan of Arc in the making to create their own business. I’ve talked about this in the Boston community as I share a passion for new innovations, and people doing something about it.

Now there is an influx of new start-ups among many of those different segments that I’ve mentioned coming together to fuel the new economy. Although, I am pleased to see so much activity going on in Boston, I’ve tried to be a part of many organizations, contribute with ideas, but notice it’s still hard to “get in” and be accepted where one understands the value I wish to bring. I would be delighted to team-up with a movement to join others and share our different levels of expertise. I’ve wanted to build something of my own, but because of my lack of technical skills, I don’t know where to start to get things off the ground and trust others. I’ve always worked with others that had the skills to take my strategy and concepts and bring them to life online when working for someone else.

From Boston to Silicon Valley, I’ve seen some of my ideas slowly come to life, starting a movement of their own across the country. At times, I’ve feel left out, despite the resources available in the area and I’m probably not alone. As Derek Gordon stated in his MediaPost article today, Striving (And Not) in Silicon Valley, after his first-hand experiences working with others at start-ups in California describes, “I know something about longing, about wanting to belong; about needing success in order to prove something about myself to others.  Such impulses can be destructive. But they can also be powerfully motivating.” Maybe there is someone out there listening to help me better shape my ideas and bring them to life, contribute together, and generate engaging content and interest to help form a new movement together to shape the future of tomorrow.