Study Reports: Mobile Advertising is More Effective

DigiCareers’ Report Shares A New Perspective on Mobile Advertising

A recent study put forth by DigiCareers asked professionals their thoughts around the trends in advertising with the usage of apps and mobile websites. So what do the people in the new media profession think of Smartphones as a viable tool to reach their customers? Conversions and click-thru rates with mobile advertising are paying off compared to more traditional mediums including newspapers, radio and web banners. Mobile advertising has the capability to make a great impact if done effectively to reach customers.

For the most part, companies create a mobile app or website to appeal to a unique segment of the audience, as well as enhance the experience for their customers. Ironically, most apps usually don’t have the customers coming back for more once the novelty goes away. Some companies are quick to create a mobile app/site but instead should dedicate time to consider the value, ease-of-use, and convenience that it would add to their customer’s lifestyle.

A website/blog appeals to mobile audiences that are grabbing information on-the-go. Advertisers have found using mobile to target by region a very effective tactic. Geo-targeting was “viewed as the predominate (68%) advantage to advertising to Smartphone/Mobile phone users.” As also noted in the study, new media professionals had success quantifying their advertising dollars spent towards mobile when tracking sales conversions (24%), brand awareness (21%), and click-thru rates (18%).

Some customers have chosen to use mobile because it provides an environment that is less cluttered with ads rather than using the computer. Make sure your mobile advertisements aren’t invasive or disruptive to the experience.

Make Ads Interactive and Fun

Focus on a strategy to devise campaigns where your audience can create the advertisements that are shared with everyone. Partner with new technology enhancements available through the phone to incorporate pictures, creativity and voting to make the process collaborative and fun! Combine SMS, YouTube, touch screen capabilities, mobile games, or something else that might complement your product or service to make your ads memorable.

Here’s a great mobile advertisement from Westin that provides an interactive experience for their customers to learn about a new hotel escape. Check out the video showcasing how the advertisement appeals to the audience.

Recognize and Reward

Create mobile campaigns that recognize the audience and rewards them for their actions as they move around your mobile site or app.

Videos

Demonstrations offered through video can elicit emotions for your audience as they learn more about the experience with your brand.

Review some of these other Top 10 Mobile Campaigns to get a few new ideas to add to the mobile experience for your customer.

One Apple Has Fallen: We’ll Never Forget His Blossoms

“His innovative ways connects us across the globe today and into tomorrow. Thank you Steve Jobs for bringing us all a little closer one Apple at a time.” - Keri Singer

One apple has fallen off the Tree of Life, but another will soon blossom…..DREAM FOR TOMORROW

Today, we celebrate and mourn the life and legacy of Steve Jobs. He was man who didn’t know much early on about san-serifs and fonts but believed there was something better. His passion and talents brought us new technology tools to communicate together.

I listened to his speech from a few years ago at a graduation that moved me. Listen to that inner voice to inspire you and lead you onto the next path.

Every life experience adds to your worth and education. Sometimes we wonder why certain things happen that make us struggle. Stick through the fight and you may fall upon a golden opportunity. Find what you love and follow your heart.

“Keep looking and don’t settle” - Steve Jobs

Sometimes our lives feel like ‘the  world’s most dangerous road‘ in Bolivia that is filled with twists and turns. You might not know which is the right direction and how to be safe. Soon with a little guidance and support on the treacherous road of life, it can lead to a few detours, road blocks, or a new surprise. We’ll find our way to navigate these tough times together. One can offer a hand of support, make someone laugh, listen, offer encouragement, friendship, or something else along the way to help us reach our next destination.

Nothing is more gratifying than jumping in and taking a chance to see what happens. Experiences in life can be frustrating and you only learn if you give things a try. Take chances even if it feels scary or unsettling.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs