Archive for December 2008
Too many times I hear from others, “This email needs to go out now,” without little or no preparation or a careful analysis of the message. It’s best to plan and work ahead of schedule before delivering the message to gain the best bang for your buck with each mailing. No need to rush because you’re more prone to making more mistakes. Besides, do you really think the audience is saying SEND ME THIS NOW! Of course some things are time sensitive. If that is the case, there should have been more planning involved. For the most part, it doesn’t have to be sent now. People read their emails at different times of the day on different days. Demographics are spread out across different regions, time zones, etc. If an organization wishes to receive their client’s repeat business, one needs to provide a far greater service than just an email blast, but rather provide further guidance with each campaign. Your clients will value a company that is more knowledgeable and takes the time to personally best drive their campaign to a larger audience. At the same token, one has to keep in mind how each mailing may change the perspective of your audiences’ opinions about the brand. Don’t make a sale for a client to distribute a poor message to your audience at the expense that tarnishes the image of your brand. A sale is not worth the time and effort if one is not promoting information that provides value to the audience in a well constructed manner.